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Targeted Email Marketing

Increase response rates and sales with a targeted email campaign.

What is email marketing?

Email marketing is, as the name suggests, the use of email in marketing communications.

What sort of email?

In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
Sending emails designed to encourage customer loyalty and enhance the customer relationship
Placing your marketing messages or advertisements in emails sent by other people

Why is email marketing so popular?

Email marketing is so popular because:

Sending email is much cheaper than most other forms of communication
Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
Email marketing has proven very successful for those who do it right

Let's briefly review the three types of email marketing:

1. Direct email

Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. Just as you might have a list of customer or prospect postal addresses to send your promotions too, so you can collect a list of customer or prospect email addresses. You can also rent lists of email addresses from service companies. They'll let you send your message to their own address lists. These services can usually let you target your message according to, for example, the interests or geographical location of the owners of the email address.

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