Establish your position in the buyer's mind
A company brochure is a good marketing tool to give a client at an
initial meeting. People judge upon first visual impression. Your initial
encounter with a buyer often establishes the position of your business
in the mind of the buyer. This perception can take years to change
if you don’t get it right the first time. A well written and designed
brochure with can help set the stage for a well positioned relationship.
Your dedicated salesperson 24/7
When someone is interested in buying, they spend a period of time
researching your offerings and that of your competitors. During this
period they are attracted to anything relating to that product or
service. At this critical time getting your brochure into their hands
is important. It will act as a dedicated salesperson presenting a
convincing case for your business 24/7.
Expand the opportunity to sell your message
The chances are much greater that the buyer will remember and choose
you over competitors they have seen on the internet. A website or
electronic brochure requires the buyer to sit in front of a computer
and find your website. This is possibly limited to their work time
where there are other demands and distractions. A brochure is always
there and may be read in a more relaxed environment where the buyer
is highly receptive to your message. It can be easily shared and discussed
with other decision makers. People like different mediums to access
their information. For this reason it makes sense to have both a website
and a brochure so buyers can select the medium they prefer.
Express your commitment and gain buyer confidence
It also shows that your business is committed for the long term. It
displays consistency in your presentation from your stationery, corporate
brochure and website. Every point of contact enhances their association
with your business and passes on a subtle message that they can have
confidence in your product and service.
What's this about? |
What do I get ? |
| Company
Brochure A four or eight page booklet that differentiates your business and clearly identifies your unique selling proposition. Ideal for initial presentations to set the first impression in the right direction. |
Company
Brochures are available in various formats. We can provide photography, copywriting, design and print depending on your requirements. This is a complete service delivered to your door ready to start. |
|
Product Brochure This is different to a catalogue. Our Product Brochures provide a detailed focus on each product's unique features and benefits (includes services also). It is an invaluable selling tool that presents your offering in a logical buying sequence. Available as a 4, 8 or 12 page booklet. |
This
is a complete service that can include photography, copywriting,
design and printing, delivered to your door ready to use in your
selling efforts. When combined with a Product Development strategy, a Product Brochure becomes a comprehensive selling tool that will help up-sell, cross-sell and close more deals. |
| Presentation
Folder Helps to convey and protect your presentation material in an organised and polished way. This is a complete kit for your business's collateral from business card, letters, proposal documents and brochures. It is a way for your potential buyer to keep your information in one convenient place where they can access it readily. |
Various formats are available with single or double pocket. A
gusset can be useful for storing multiple documents. Different finishes can be added to the presentation folder to make it a striking presentation tool. |
| Fact
Sheets Ideal for presenting technical specs, staff profiles, news updates or anything that requires regular updating in a cost-effective way. Works well in combination with Company Brochures, Product Brochures and Presentation Folders. |
A single or double-sided page document in various size formats. Can include photography, copywriting, design and printing. |